A traditionally male-focused footwear and apparel brand, Timberland brought Pat in as General Manager to re-launch the women’s business globally. This involved a complete reassessment of the US business, a cultural readjustment within the company itself, and the creation of beautiful new women’s product. Pat’s contribution included the development of relevant positioning and advertising and a go to market strategy that involved a European test market. Sales increased in the first season by 40%.

“We reached out to Pat because we needed a leadership intervention – specifically a “virtual GM” with experience in building successful women’s businesses, who could set a new course for our women’s brand. In one year, Pat pulled together product design, marketing and distribution teams and implemented a comprehensive and successful relaunch of Timberland’s global women’s brand, paving the way for a smooth transition to her permanent successor.”

Mike Harrison
President, Timberland