As acting CMO, Pat managed a department of ten to grow the business to over two million paid members over three years. Pat and her team developed acquisition and retention strategies, successfully implemented the multi-diet strategy, which lead to partnerships with Atkins and Zone diets, and re-launched the site for better customer experience. Pat also helped eDiets.com conduct its agency review and hire personnel to position the company for future growth. Among other honors, the site has been named a Forbes.com Spring 2005 “Best of the Web” and “Forbes Favorite” in the diet and nutrition category, as well as a PC Magazine “Editors’ Choice” in May 2004 and 2005.

“Pat is a pleasure to work with. As an entrepreneurial organization we have a rapidly-changing business and Pat is able to respond to that. Most recently she led the repositioning and rebranding of our nationwide weight loss meal delivery plan. She was always personally involved and made sure that our launch plan was well-researched and every detail accounted for. Pat is extremely client-focused and accessible, and delivers to our expectations, on time and on budget. That’s why we call on her again and again.”

Alison TannerSr.
Vice President, Corporate Development 
eDiets