For over 20 years, Patricia Hambrick has helped shape and articulate corporate visions and develop pioneering strategies that build lasting brand reputations for Fortune 500 and early stage companies.
She has played a major role in leading and educating organizations to think and act differently in ways that better connect with consumers and that result in business growth.
Since 1996, Patricia has been at the forefront of social enterprise and Corporate Social Responsibility development and marketing. Patricia believes that as we look at the next decade, global purchasing decisions will be increasingly led by values-based choices, including the social, environmental and health related impacts of consumer choices. She integrates this belief into her professional and personal life.
At Reebok, Patricia spearheaded the company’s acclaimed commitment to the environment. She led the consumer effort promoting child-labor-free soccer balls, continued development of the annual Reebok Human Rights Award, and developed the first product and communications effort encouraging women to play sports.
At Timberland, she led the women’s business as Global General Manager; successfully building and globally launching, among other product lines, EarthKeepers environmental footwear, which increased sales in the European test market +40% in the first season.
And she brought this to Malaria No More as they launched their campaign to finally rid the world of Malaria.
Patricia is recognized as one of the most influential women in marketing, and over her career has won numerous awards including Ad Age’s Most Influential People in Marketing, Sporting Goods Business Woman of the Year, Women’s Sports 20 Most Influential People, Sports Trend Magazine’s Top 100 Industry People, Sports Marketing Executive Marketing Leadership Award, and Drug Store News’ New Product Introduction of the Year Award. She frequently speaks at conferences, most recently at the OMMA Social Media conference in NYC, 85 Broads Women’s Conference and The Ad Club of Boston.
A competitive triathlete, marathoner and sculler, Patricia has a BS degree from the University of California at Berkeley and a MBA from the Thunderbird School of Global Management in Glendale, Arizona.
Non-Profit Boards
GoodWeave Foundation, USA – GoodWeave, and its certification GoodWeave, work to end illegal child labor in the carpet industry and offer educational opportunities to children in South Asia. GoodWeave was founded on a simple premise: If enough people are made aware of the horrible truth about handmade rugs, child labor in the industry can be eradicated once and for all. After joining the board in 2008, Pat has led the board’s marketing effort and is the Chair of GoodWeave International.
University of California Berkeley, Alumni Association – Responsible for Scholarship programs, Pat actively recruits stellar local New England high school students to her alma mater, the University of California.